MONTGOMERY COUNTY ESTATE PLANNING COUNCIL OF PA

Council meeting and presentation 4:00-5:30pm         

Converting Content & Connections to Conversations with LinkedIn

This 60-minute webinar is focused on leveraging the free version of LinkedIn to start more sales conversations with targeted buyers. We will focus on understanding social selling and the part it plays in the modern buyer's journey as well as profile tips to move from a resume to a resource, connection and messaging strategies, and content and how to maximize the referral power of LinkedIn

Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company over 5 years ago.  With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales.

Now, Bill’s passion is to take what he’s learned and pass that on to those in sales, helping them leverage LinkedIn to build stronger relationships, taking connections from the digital space to the face-to-face.